Japanese Beautyberry is primarily grown for its highly ornamental fruit. It features an abundance of magnificent violet berries from mid to late fall. It has lavender trumpet-shaped flowers with pink overtones along the branches in mid summer, which are interesting on close inspection. It has bluish-green deciduous foliage. The pointy leaves do not develop any appreciable fall color.
Japanese Beautyberry is a multi-stemmed deciduous shrub with a more or less rounded form. Its average texture blends into the landscape, but can be balanced by one or two finer or coarser trees or shrubs for an effective composition.
Japanese Beautyberry will grow to be about 6 feet tall at maturity, with a spread of 6 feet. It tends to fill out right to the ground and therefore doesn't necessarily require facer plants in front, and is suitable for planting under power lines. It grows at a fast rate, and under ideal conditions can be expected to live for approximately 20 years.
This shrub does best in full sun to partial shade. It is very adaptable to both dry and moist locations, and should do just fine under average home landscape conditions. It is not particular as to soil type or pH. It is highly tolerant of urban pollution and will even thrive in inner city environments. This species is not originally from North America.
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